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Into the Deep

1st July – 28th July

Grab your snorkel and flippers and jump aboard the Liberty Dragon, our fabulous flying boat. Dive into the deep to discover giant squids and goblin sharks; become a bioluminescent jellyfish and sparkle and shine, invent your own submersible and party with the flapjack octopus and tasselled wobbegong.

London’s Calling

London’s Calling

With over 100 things to do every day, our summer membership gives you unlimited access to our award-winning Chelsea Club from 10th May to 23rd August


Get Set for Sunshine

Get Set for Sunshine

Be inspired by our pick of this Summer’s most vibrant and playful resort wear at the Childrensalon Beach Club



Summer Reads

Choosing the right books for your summer holiday is crucial for grown-ups and children alike. Here, our CEO, Sharai and Head of Play, Candy share their top picks for summer reading.


Purple Dragon is a multi-award-winning family members’ club.
A place to escape the stresses of big city life and enjoy effortless, guilt-free fun together, making the time you have with your family really count.

Our 15,000 square foot Chelsea, London flagship club, tucked away in the gorgeous and private Grosvenor Waterside development offers an unparalleled private family club experience, with over 100 different activities to jump into,
all under one roof.

Our members see the club as a home-away-from-home in London, popping in to join a music class, take a dip in the pool, create a masterpiece in the Art Lab, whip up a tasty treat in the Masterchef Kitchen, burn off some steam on the climbing wall, play a spot of golf in the Sports Simulator, join friends for a playdate and enjoy a bite to eat.

Play Buddies make sure that everyone is included in the fun and are on hand to deliver and facilitate play in every area of the club, so grown-ups can join the fun, or kick-back and relax.


Get in touch

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How to find us

Q. Where is our Chelsea family members’ club located?

A. Our 15,000 square foot Chelsea, London flagship club is located in the beautiful and private Grosvenor Waterside development, in the Royal Borough of Kensington and Chelsea.

Our nearest tube is Sloane Square, bordering Belgravia and Mayfair. Crossing over the picturesque Chelsea Bridge, we’re just a stone’s throw from Battersea and Fulham.


Bramah House, 30 Gatliff Road, London SW1W 8DP
+44 (0)20 3906 8601
email us