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Hero HQ

3rd June – 30th June

Calling all superheroes. From epic eco warriors to musical heroes, comic book adventurers to real life sporting heroes, join us at our Hero HQ for a host of challenges, adventures and puzzles to solve.

London’s Calling

London’s Calling

With over 100 things to do every day, our summer membership gives you unlimited access to our award-winning Chelsea Club from 10th May to 23rd August


Get Set for Sunshine

Get Set for Sunshine

Be inspired by our pick of this Summer’s most vibrant and playful resort wear at the Childrensalon Beach Club



Save the Day

Time to don your capes and masks and embark on a top-secret mission to save the day!


Purple Dragon is a multi-award-winning family members’ club.
A place to escape the stresses of big city life and enjoy effortless, guilt-free fun together, making the time you have with your family really count.

Our 15,000 square foot Chelsea, London flagship club, tucked away in the gorgeous and private Grosvenor Waterside development offers an unparalleled private family club experience, with over 100 different activities to jump into,
all under one roof.

Our members see the club as a home-away-from-home in London, popping in to join a music class, take a dip in the pool, create a masterpiece in the Art Lab, whip up a tasty treat in the Masterchef Kitchen, burn off some steam on the climbing wall, play a spot of golf in the Sports Simulator, join friends for a playdate and enjoy a bite to eat.

Play Buddies make sure that everyone is included in the fun and are on hand to deliver and facilitate play in every area of the club, so grown-ups can join the fun, or kick-back and relax.


Get in touch

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How to find us

Q. Where is our Chelsea family members’ club located?

A. Our 15,000 square foot Chelsea, London flagship club is located in the beautiful and private Grosvenor Waterside development, in the Royal Borough of Kensington and Chelsea.

Our nearest tube is Sloane Square, bordering Belgravia and Mayfair. Crossing over the picturesque Chelsea Bridge, we’re just a stone’s throw from Battersea and Fulham.


Bramah House, 30 Gatliff Road, London SW1W 8DP
+44 (0)20 3906 8601
email us