Opened in October 2011, our 15,000-square-foot Chelsea club at Grosvenor Waterside is the original Purple Dragon - it's where the magic began.

Created for modern family life, it’s a place where children and grown-ups genuinely love spending time together. For children, it’s the world’s best playroom. For adults, it’s a welcoming retreat to relax, catch up with friends, enjoy great food, and make memories with their children.

From the moment you arrive, everything is thoughtfully considered. No rushing across the city. No endless planning. No compromise between what works for children and what works for adults. Just beautifully spent time together, with everything families need under one roof.

Much of the time parents spend with their children happens in the earliest years. We believe those moments matter enormously. But we also know that play and connection don’t always come easily in modern life, especially in a city.

That’s why we design experiences that make being together feel effortless. From collaborative art projects and karaoke nights to family golf days, quiz nights and shared pool parties, our adventures are created to bring generations together through play, laughter, and discovery, helping families connect, unwind, and make lifelong memories.