Our Story Starts with Making Your Time Together Really Count
Purple Dragon was founded by entrepreneur Sharai Meyers in 2008 with a simple idea: to make family time feel effortless, joyful and meaningful. Her idea was to create a family members’ club where both children and adults could hang out together, without compromise – somewhere that was genuinely fun for everyone, with great service and facilities.
First launching in Battersea, Purple Dragon subsequently moved to its Chelsea flagship location three years later, launching in October 2011.
More than fifteen years later, Purple Dragon continues to evolve, shaped by the families who walk through its doors every day. In 2025, Purple Dragon became part of NEXUS Luxury Collection and expanded in London with the launch of The Outpost, an extension of what our members love about Purple Dragon but designed for older children and teens aged 9-17.
With recent international locations opening in New York and The Bahamas, families can now experience the magic of Purple Dragon beyond London.
FOUNDER'S VOICE
Q&A with Sharai Meyers
Q: When and why did you come up with the idea for Purple Dragon?
A: “I had the idea for Purple Dragon when my first son was 18 months old. Having spent my childhood in the relative freedoms of Scotland and Scandinavia, I discovered how tough raising a family in a big city could be.”
Q: What was your vision for Purple Dragon?
A: “I wanted to create an environment where families could escape the stresses of city life and enjoy effortless, guilt-free, happy family time together. A safe and magical place for kids, where grown-ups could join in the fun, or just kick back, socialise and relax.”
Q: Why did you think a club like this was needed?
A: “I saw that there was a huge demand for high quality activities and classes for children that kids want to do and that parents approve of, in an environment that’s safe, innovative and engaging.”
Q: What gap did you feel existed in family-friendly spaces?
A: “I found that there were great places for children that were pretty awful for adults and great places for adults that really didn’t like having children in them. I felt that there had to be a better way.”