Purple Dragon was founded by entrepreneur Sharai Meyers in 2008. Her idea was to create a family members’ club where both children and adults could hang out together, without compromise – somewhere that was genuinely fun for everyone, with great service and facilities.
“I had the idea for Purple Dragon when my first son was 18 months old,” explains Sharai. “Having spent my childhood in the relative freedoms of Scotland and Scandinavia, I discovered how tough raising a family in a big city could be.
“I wanted to create an environment where families could escape the stresses of city life and enjoy effortless, guilt-free, happy family time together. A safe and magical place for kids, where grown-ups could join in the fun, or just kick back, socialise and relax,” she adds.
Launching in Battersea, Purple Dragon subsequently moved to its Chelsea flagship club three years later. Launching in October 2011, the Chelsea club was at capacity within six months and has had a membership waiting list ever since.
“I saw that there was a huge demand for high quality activities and classes for children that kids want to do and that parents approve of, in an environment that’s safe, innovative and engaging,” says Sharai.
“I found that there were great places for children that were pretty awful for adults and great places for adults that really didn’t like having children in them. I felt that there had to be a better way,” she adds.